Industry Mini Dive: The Trucking Industry

2 days ago

The trucking industry is an essential part of the economy, transporting goods across the country and keeping businesses running smoothly. With such an important role, it's crucial for trucking comp...

Continue Reading

Case Study: Time for a Rebrand

Mar 13

Objective: A university had just completed a major rebrand complete with a new logo and wanted to make sure they had all the necessary branded items for functions throughout the year. They had prev...

Continue Reading

Case Study: Stick to the Schedule

Jan 14

Industry: Hospitality Personalization: A small sandwich shop wanted to increase their business during lunch hour. Their target market was people who worked near their restaurant. Method of Distri...

Continue Reading

Case Study: Safety First

Nov 22, 2025

Product: Auto Safety Kit Industry: Banking What it was purchased for: As a gift to anyone who opened a new bank account for over $1,000.00. How it was distributed: The bank was looking for a bra...

Continue Reading

The Big Three

Nov 8, 2025

For well over two hundred years, promotional products have been a staple in marketing! From yesterday's presidential campaign buttons to today's Popsockets, promo will never go away. And neither wi...

Continue Reading

Industry Mini Drive: Doggy Daycare

Oct 24, 2025

The doggy daycare industry is booming, and for good reason. With more and more people owning pets and treating them as members of the family, the demand for quality pet care services has never been...

Continue Reading

Case Study: Bake in Business

Oct 16, 2025

Description: Set of 4 Measuring Cups Industry: Hospitality / Tourism What it was purchased for: A casino in the Milwaukee area wanted to spice up a "normal giveaway" with a theme. They had come t...

Continue Reading

A Case Study in Promo: A Medieval Dinner Theater Chain

Sep 17, 2025

Romanticizing medieval European life, particularly medieval fantasy life, has a distinctly modern allure. Americans especially have a deep affinity for medieval culture, evident not only in our med...

Continue Reading

Case Study: Calendar Puns are Week

Aug 10, 2025

Objective: A real estate agent wanted a useful promotional item to boost her personal branding and promote her services while staying top of mind all year round. Product: Desk Calendar with 4-Co...

Continue Reading

Case Study: Fun in the Sun

Jul 12, 2025

Product: Two-Tone Malibu Sunglasses Industry: Sports What it was purchased for: A major sports team was having difficulty keeping attendance up at weeknight games. They came up with the idea of d...

Continue Reading

Case Study: Look, Ma, No Hands!

May 23, 2025

Description: Auto Air Vent Magnetic Phone Mount Industry: Technology What it was purchased for: A technology business was looking for a giveaway item that was unique but also fit within their bud...

Continue Reading

Case Study: Brighten Their Day

May 2, 2025

A realtor wanted to give a thank-you gift to those who purchased a new home with them. They chose the LED Carbon Fiber Aluminum Flashlight. They printed their logo along with the tagline, "We will ...

Continue Reading

Case Study: Practice Putting

Apr 25, 2025

2 Ball Pillow Pack – Titleist(r) TruFeel for Non-Profit Event When a non-profit had to cancel their annual fundraising dinner due to Coronavirus, a golf course donated their clubhouse patio ...

Continue Reading

Case Study: Fresh Mesh Promotions

Mar 20, 2025

Market: Real Estate Product Use: Incentive Gift Promotion: A high-end resort selected the Atlantis Mesh Beach Tote as an incentive gift for the visitors who attended their timeshare presentatio...

Continue Reading

Case Study: Don't Run from this Promo!

Mar 6, 2025

Description: Running Belt Fanny Pack Industry: Sports / Fitness What it was purchased for: A nationwide gym chain was looking for an item to give away with the purchase of yearly memberships....

Continue Reading

Case Study: Getting Bent out of Shape for More Business

Feb 27, 2025

Product: Gel Stress Toy Client: Health Food Store What it was purchased for: As a gift to reward customers for spending over a certain amount. Why it worked: The gel stress toy which, unlike the...

Continue Reading

Case Study: Write to Paradise!

Jan 14, 2025

A 5 Star Resort wanted to ensure its guests received the best experience. To encourage feedback on services provided, guests were offered a coupon for use at their next visit in return for com...

Continue Reading

Case Study: Put That on Your Calendar!

Dec 2, 2024

Objective: A local insurance agent wanted a way to connect with her customers and capture new leads with a useful promotional item that would also boost her personal branding and promote her serv...

Continue Reading

Industry Deep Dive: Salons & Spas

Nov 18, 2024

Salons and spas are part of a booming industry that continues to grow yearly as the demand for beauty and wellness services is at an all-time high. From haircuts and manicures to massages and facia...

Continue Reading

Case Study: Shop 'til You Drop

Oct 20, 2024

A shopping mall was holding a late-winter promotion to increase traffic during typically slower months. Visitors to the complex received a "passport" to take to different stores within the mall for...

Continue Reading

Case Study: Jot It Down

Jun 19, 2024

Description: Mini Flip Pad Jotter Industry: Financial What it was purchased for: An investment firm wanted to promote their new financial blog to their existing customers with a memorable branded...

Continue Reading

Case Study: Piece of Cake

May 14, 2024

Objective: A bakery owner had built solid connections with other service providers within their local event industry, but they were looking to grow their business within the wedding market. Produc...

Continue Reading

Case Study: Paw-se and Appreciate the Little Things

Feb 18, 2024

Description: Big Paw Bear Industry: Health Care / Pharmaceutical What it was purchased for: A senior living community was looking for holiday gifts for their residents. How it was distributed: W...

Continue Reading

Case Study: Sharper Students

Jan 11, 2024

Description: Pencil Sharpener Industry: Construction What it was purchased for: A shipyard in a major city harbor has advocates who go out to local schools to promote shipbuilding. These advocate...

Continue Reading

Case Study: Keeping it All Together

Dec 19, 2023

Objective: An insurance company wanted to send new customers home with a special gift and a way to keep their new insurance policy documentation organized. Product: Insurance Document Pouch & Fu...

Continue Reading

Case Study: A Comforting Friend

Oct 28, 2023

This ambulance service is very active in its local community. They use this plush Saint Bernard for children faced with the trauma of when an ambulance is needed. They consider their Saint Bernard ...

Continue Reading

Case Study: A New Way to Do Cross-Promotions

Oct 6, 2023

Clever Meets Subtle: A New Way to Do Cross-Promotions Organization: Department Store Product Featured: Lanyard with Vinyl Pouch Goal of Promotion: Promoting Store Sales Description of Case ...

Continue Reading

Case Study: Back in Business

Sep 7, 2023

A behavioral health practice was preparing to reopen when shelter-in-place orders were lifted. However, they needed a way to communicate the enhanced safety protocols they put in place to patients ...

Continue Reading

Case Study: Insuring Happy Employees

Jul 2, 2023

Item: JAFFA(r) Round Zinc Coaster Purpose: End of year gifts for employees Audience: Insurance firm employees An insurance firm had a particularly prosperous year and wanted to give employees en...

Continue Reading

Case Study: Create Your Own Reality

May 27, 2023

Description: Custom Cardboard Virtual Reality v2 Industry: Corporate / Fortune 500 What it was purchased for: A leave behind for Field Marketing Account Managers to help convert business from the...

Continue Reading

Case Study: Jamming Out

Apr 27, 2023

A shopping mall was holding a summer promotion to increase traffic during typically slower months. Visitors to the complex were given a “passport” to take to different stores within the...

Continue Reading

Case Study: Zip It Up

Apr 5, 2023

Description: Hit Sports Pack with Front Zipper Industry: Broadcast Media/Telecommunication What it was purchased for: A cellular provider needed giveaways for an event at a major university. How ...

Continue Reading

Case Study: Roll Up in Style

Mar 29, 2023

Description: Roll-Up Blanket Industry: Corporate / Fortune 500 What it was purchased for: A reward to employees for good service. How it was distributed: These blankets were mailed to locations ...

Continue Reading

Case Study: It's in the Bag

Mar 8, 2023

Description Non-Woven Shopper Tote Bag Industry Bookstore What it was purchased for A large Metropolitan Community College Bookstore wanted to feature a reusable shopping bag to the students w...

Continue Reading

Case Study: Wave Hello to Recognition

Mar 1, 2023

Item: JAFFA(r) Wave Award Purpose: Welcome gift for incentive winners Audience: Software company sales representatives A software company held a sales incentive contest for reps to win a trip...

Continue Reading

Case Study: I Was Framed!

Feb 14, 2023

Objective: The city was celebrating National Public Works Week with a community event. The event provided education for community members, as well as games for entertainment. Event planners wante...

Continue Reading

Wooing Discerning Celebs with the CARSON Double Wall Bolero Tumbler

Dec 2, 2022

What do you get the celebrity-chef-turned-travel-show-host who has everything? How about the VP of Paid Media at a premier hotel chain you'd love to snag an advertising deal with? Brands like Tra...

Continue Reading

Case Study: Wine for the Win

Nov 2, 2022

A local winery at their annual fall festival was looking for a way to boost their sales on take-home bottles of wine. So, they gave away the imprinted Winged Corkscrew to anyone who purchased three...

Continue Reading

Case Study: Guess the Flavor Lip Balm

Sep 12, 2022

Guess the Flavor Lip Balm Organization Health Insurance Organization Product Featured Lip Balm & Lip Balm Sleeve Goal of Promotion Generating positive reinforcement with sales reps ...

Continue Reading

Case Study: Staying Safe for Back-to-School

Aug 7, 2022

A private school held an online meeting to outline plans for returning to school safely during the Coronavirus pandemic. As a follow-up, the school sent information packets to students' parents. Ea...

Continue Reading

Case Study: Attract New Customers

Jul 8, 2022

As part of their new corporate wellness program, the company wanted to stress the importance of healthy nutrition to its employees. Along with literature, discount memberships at a local health clu...

Continue Reading

Case Study: 3D is the Key

Jun 23, 2022

A company was looking for unique items to commemorate the celebration of its 45th year in business. They wanted to incorporate a new logo that communicated the anniversary as well as the range of p...

Continue Reading

Case Study: Roaming Free with the YUMA Clear Freedom Bottle

Jun 9, 2022

What do outdoor gear brands like Marmot(r) and Teva(r) have in common? Their target customers, high-value brand partners, and pretty much all of their employees are thirsty for adventure in the m...

Continue Reading

Case Study: Masks and Casks

May 2, 2022

When a distillery was launching a new line of spirits, they collaborated with a large chain of liquor stores to promote their new products. The stores gave all employees PrevaGuard(tm) Face Masks i...

Continue Reading

Case Study: Raise Your Glass!

Apr 25, 2022

Objective A local brewery wanted an eye-catching promotional item to place on tables that would boost their alcohol sales and highlight their weekly specials while encouraging enrollment for their...

Continue Reading

Case Study: A Golfer Giveaway

Mar 26, 2022

Objective An event organizer wanted consistent branding for everything from their tournament save the dates to golfer giveaways. Products Custom Tri-Fold Calendar, A2 (4-1/4" x 5-1/2") Folded Pr...

Continue Reading

Case Study: I've Got You Covered

Feb 10, 2022

Description: Chenille Blanket Industry: Health Care / Pharmaceutical What it was purchased for: A local hospital needed blankets to hand out to children who were currently patients that they coul...

Continue Reading

Case Study: A Shoe-In

Feb 3, 2022

Golf Mesh Shoe Bag for Association Tournaments A national golf association wanted a giveaway item for golfers in weekend tournaments and high school students considering golf at the collegiate lev...

Continue Reading

Case Study: Fewer Tricks and More Treats: Halloween Safety Lanyard

Jan 5, 2022

Fewer Tricks and More Treats: Halloween Safety Lanyard Organization Insurance Company Product Featured Reflective Lanyard Goal of Promotion Promoting safety on Halloween Description of Cas...

Continue Reading

Case Study: Have a Seat

Dec 6, 2021

As the COVID-19 pandemic spread, a non-profit healthcare provider needed additional waiting room seating for their clinics and health centers across the state. As a non-profit, they needed an affor...

Continue Reading

Case Study: Sometimes You Just Need to Vent

Nov 22, 2021

Description: Auto Air Vent Magnetic Phone Mount Industry: Technology What it was purchased for: A technology business was looking for a giveaway item that was unique but also fit within their b...

Continue Reading

Case Study: Too Hot to Jot

Oct 31, 2021

Objective: Department managers wanted their new employees to have an easy way to take notes during the onboarding process. They wanted to incorporate company branding to keep their image consiste...

Continue Reading

Case Study: Snap a Pic!

Oct 17, 2021

Objective: A large photography studio wanted a better welcome kit for their wedding clients than just a few loose flyers. Product: Mini Horizontal Pocket Folder Personalization: The photography s...

Continue Reading

Cheers! Let’s Sell More Beer!

Oct 10, 2021

Description: Custom Wave Table Tent Industry: Hospitality What it was purchased for: A local brewery wanted an eye-catching promotional item to place on tables that would boost their alcohol sale...

Continue Reading

Case Study: It's Raining Cats and Dogs

Sep 18, 2021

Item: Puppies & Kittens Mini Appointment Calendar Client: Pet Food Manufacturer Purpose: Increase pet food sales through goodwill campaign A pet food manufacturer partnered with a nationwide ...

Continue Reading

Case Study: Happy to Hang Around

Sep 11, 2021

Description: Standard Door Hangers Industry: Automotive What it was purchased for: A collision center wanted to increase the number of customer satisfaction survey responses and boost online appo...

Continue Reading

Case Study: A Cheese-y Promotion

Aug 13, 2021

Objective: A restaurant was looking for a unique way to deliver custom printed coupons to their guests to attract more repeat business. Product: Coupon Gatefold Photo Folder Personalization: R...

Continue Reading

Case Study: These Calendars Aren't Week

Jul 30, 2021

Objective: A local bank wanted a way to thank their new customers with a promotional gift item that would have a high-perceived value. Product: Beach Trifold Calendar Personalization: The bank ...

Continue Reading

Case Study: Financial Industry

Jul 22, 2021

Products Javalina(r) Classic Pen Industry Financial Application Direct Mail A local bank wanted to increase awareness of its low mortgage rates and decided to do a direct mailing ...

Continue Reading

Case Study: Bear With Us

Jul 15, 2021

Description: Plush Big Paw Bear with Shirt Industry: Financial Services / Banking What it was purchased for: A bank chain needed a product for tellers to hand out to new account members. How it ...

Continue Reading

Case Study: A Not-So-Silly Idea

Jul 7, 2021

An insurance company signed up to be the “hydration” sponsor for a fun and colorful 5K run/walk for charity. The race was popular in the community because it was known as a vibrant, fun...

Continue Reading

Case Study: Let the Games Begin!

Jun 9, 2021

Product: Custom Malibu Sunglasses Industry: Automotive/Banking What it was purchased for: A car company wanted to find a product that would promote their brand at a local college BCS Bowl Games. ...

Continue Reading

Case Study: Keep it Cooler

May 18, 2021

Description: Dual Compartment Cooler Bag Industry: Corporate / Fortune 500 What it was purchased for: An annual company picnic for employees and their families. Each year they give thei...

Continue Reading

Case Study: This Event Needs More Cowbell

Apr 26, 2021

Description: Cow Bell Industry: Trade Show / Convention / Events What it was purchased for: A charity marathon coordinator wanted a giveaway that spectators could use to cheer on their runner...

Continue Reading

Case Study: You Can Count on Us

Apr 5, 2021

The marketing department for a regional credit union was considering a custom writing instrument from overseas as part of a re-branding campaign. However, supply chain disruptions due to Coronavi...

Continue Reading

Case Study: Success on Campus

Mar 14, 2021

A large university needed a useful tool to promote its school app to students and faculty because it wanted to use the app to communicate important college news and upcoming events. Since most stud...

Continue Reading

Case Study: A Getaway Promotion

Feb 28, 2021

A resort wanted to make sure guests felt safe as they reopened after COVID-19 stay-at-home orders were lifted. At check-in, they chose to provide each guest with a Fold-Up Cinch Corner Tote to ke...

Continue Reading

Case Study: Make a Spectacle

Feb 21, 2021

Description: Rubberized Sunglasses Industry: Broadcast Media / Telecommunication What it was purchased for: A vampire-based television show hosted blood drives at outdoor events. These were given...

Continue Reading

Case Study: A Flavorful Promotion

Feb 14, 2021

A Flavorful Promotion Boosts This Credit Union's Popularity Organization: Credit Union Product Featured: Lip Balm Goal of Promotion: Generate New Loans Description of Case History: This c...

Continue Reading

Case Study: Save the Date, Save the Day

Feb 6, 2021

Description: Trifold Calendars Industry: Banking What it was purchased for: A local bank wanted a way to thank their new customers with a promotional gift item that would have a high perceived va...

Continue Reading

Case Study: A StuPENdous Promotion

Jan 30, 2021

Description: Dart Pen Industry: Technology What it was purchased for: A data storage company wanted an item they could put on their company store website in which branches or divisions could purc...

Continue Reading

Case Study: Raise Your Glass

Jan 23, 2021

The NY Yankees wanted to create special commemorative bottles to celebrate Derek Jeter's accomplishments at Yankee Stadium. They chose 150 magnum-sized (1.5L) bottles with a special logo and Jeter'...

Continue Reading

Case Study: Lunchtime Loot

Jan 9, 2021

A restaurant supply company was planning its annual company picnic for employees and their families. Every year, the company gives employees a nice gift in the $10 range. This year, the company cho...

Continue Reading

Case Study: Pull Up a Chair and Stay Awhile

Dec 18, 2020

Description: Foldable Chair Industry: Education/Sports What it was purchased for: A high school wanted to purchase an item they could resell to the parents in the spirit shop for fundraising doll...

Continue Reading

Case Study: Celebrate Milestones

Nov 26, 2020

A bank wanted to promote 110 years of serving individuals and businesses in Pennsylvania through an "Open House" celebration at their branches. Among the many products selected to commemorate this ...

Continue Reading

A Lunch That Packs a Punch

Nov 11, 2020

Description: 3 Section Lunch Container Industry: Healthcare What it was purchased for: A hospital was looking for a unique lunch packet for nurses, doctors, and anyone else employed at any of the...

Continue Reading

Case Study: Recycle, Reuse, Read a Book!

Nov 4, 2020

Product: Non-Woven Shopper Tote Bag Industry: Bookstore What it was purchased for: A large college bookstore wanted to feature a reusable shopping bag for students. The goal was to get the studen...

Continue Reading

Case Study: Plastics Make it Possible

Oct 20, 2020

Description: Oasis Recycled Bottle Pen Industry: Chemicals What it was purchased for: Trade Show Giveaways How it was distributed: A chemical company needed something to give away at a tradeshow...

Continue Reading

Case Study: Where Has Your Pen Been?

Oct 6, 2020

Products Javalina Splash(r) Pen Industry Technology Application Contest An internet company created a branded website for a promotion called “Where has your pen been?”...

Continue Reading

Case Study: Wave Hello to Promotions

Sep 21, 2020

Description: Custom Wave Cap Industry: Automotive What it was purchased for: The client was looking for a signature cap that would be unique, high-quality, and something that the recipient wo...

Continue Reading

Case Study: Keeping Colds at Bay, One Spritz at a Time

Sep 7, 2020

Keeping Colds at Bay, One Spritz at a Time Organization High School Product Featured Spray Hand Sanitizer Goal of Promotion To promote good health for the winter season Description of Cas...

Continue Reading

Case Study: Boosting Trade Show Booth Traffic

Aug 1, 2020

The “Golden Lanyard” to Boosting Trade Show Booth Traffic Organization: Health Care Organization Product Featured: Cotton Water Bottle Strap Goal of Promotion: Driving Traff...

Continue Reading

Case Study: This Promotional Product is in the Bag

Jul 25, 2020

Description: Laundry Bag Industry: Financial What it was purchased for: A credit union wanted to target college students and offer them an incentive to open a new account. They chose a stock desi...

Continue Reading

Case Study: Pillow Box

Jul 10, 2020

Objective A children's hospital wanted to send a thank you gift package to donors. They wanted patients to be able to add a personalized touch to the gift to connect donors better to the cause. P...

Continue Reading

Case Study: Do a Double Take

Jun 11, 2020

Objective: A general contracting company was looking for a fun way to provide "before and after" photos to their clients after a remodeling project was complete. Product: Double-Sided Portrait F...

Continue Reading

Case Study: Resort Incentive Yields Oceans of Opportunity

Jun 4, 2020

A five-star resort that frequently hosts corporate events for Fortune 500 companies wanted to reach out to corporate guests to entice them to return for family vacations. The goal was for the guest...

Continue Reading

Case Study: Real Modern Recognition

May 28, 2020

Market: Finance Product Use: Employee Recognition Promotion: A wealth management firm selected the Samsonite Executive Computer Backpack as an employee recognition gift. At the company's year-e...

Continue Reading

Case Study: The Big Picture

May 7, 2020

Description: Coupon Photo Folder Industry: Hospitality What it was purchased for: A restaurant was looking for a unique way to deliver custom printed coupons to their guests to attract more repea...

Continue Reading

Case Study: A Spoon-taneous Promotion

Apr 1, 2020

Description: Spoon Mug Industry: Advertising What it was purchased for: A major coupon distributor was looking for a thank you to give out to advertisers. How it was distributed: The spoon...

Continue Reading

Case Study: Wheelie Important Paperwork

Mar 3, 2020

Market: Automotive Objective: A motorcycle dealership wanted professional, branded document pouches to hold important paperwork for new customers to take home after their motorcycle purchase...

Continue Reading

Case Study: A Hole in One Promotion

Feb 18, 2020

Product: Jumbo Cooler Bag Industry: Agriculture What it was purchased for: These bags were given out to participants in a company golf tournament. How it was distributed: All participants receiv...

Continue Reading

Case Study: Rock out on the Run

Feb 3, 2020

Description: Earbuds With a Wristband Industry: Marathon What it was purchased for: A sponsor was looking for an item or items that runners/walkers could be given at the race that they could use ...

Continue Reading
Close